Auto SMS (Short Message Service) Systems are a powerful modern medium for internet marketing and mobile customer outreach. Although global companies have been able to use mass contact strategies through off-shore contact centers, Auto SMS marketing makes this tactic available to small and medium sized businesses. Affordable and very efficient, an Auto SMS system is a great way to instantly broadcast masses of marketing messages to multitudes of customers simultaneously.
With more and more consumers having access to smart phones and other mobile devices, and many of them preferring to make purchases using those devises, SMS marketing campaigns can produce great results. SMS marketing is far more complex than its predecessors – internet marketing and email-based advertising and selling. While they have no-doubt been born out of internet marketing and web-based advertising, the reputation of SMS marketing and Auto SMS Systems has increased of late, thanks mainly to the demand for mobile smart devices. A not so subtle difference between ‘pull based’ internet marketing, and ‘push based’ SMS marketing, is that one relied on the consumer to initiate contact, while the later often is the initiator of the marketing cycle. When aimed and timed correctly, SMS marketing campaigns are more probable than previous approaches to motivate consumers to use their mobile devices to make a purchase.
Auto SMS Systems, like any new technique or technology, must be completely tested before being used. Test message marketing could be a great way to test the usefulness of an Auto SMS System in your marketing campaign. Through test message marketing, you can run a pilot of your SMS marketing campaign, before a full launch. Many Auto SMS System providers and carriers permit either a limited or an infinite number of test messages. Other ways to test the Auto SMS System of your choosing would be to send test messages of your marketing ad to your own mobile device, and gauge it for present ability, impact and speed.
Testing your SMS marketing message can often flag relatively “minor” yet critical issues, such as with the message text font size or even color. Most Auto SMS Systems and service providers limit the number of characters that your SMS marketing message can contain. Such limitations may appear restrictive, but when combined with other complimentary SMS messages, can result in greatly weigh upon consumer choices.
As with the case of conventional phone, mail and even email marketing, Auto SMS Systems may also be subject to legislation. In many instances, industry monitors and network carriers offer best-practices to SMS marketers, such as allowing consumers the choice to either opt in or out of an SMS messaging campaign. SMS marketers can be severely penalized for not adhering to such guidelines.